Art director, designer, illustrator

Starbucks Rewards

The goal was to make Starbucks Rewards feel less transactional and more aspirational. I led the creative concept and photography execution, developing a visual story that aligned with Starbucks' evolving brand direction while celebrating the connection between partners and customers.

From concept through production, I worked closely with internal stakeholders, photographers, and stylists to shape the creative vision and push the work into new territory. Photographing real baristas and staying flexible on set allowed us to capture authentic, unplanned moments that brought a sense of warmth and humanity to the campaign. I also mentored designers throughout the process, helping bring the work to life from idea to execution.

Creative VP: Gary Jacobson
ACD: Myself
Designers: Sarah Pinrut & Jasmin Nguyen
Creative Project Manager: Keyomi Totson
Producers: Gina Del Rosario & Cathy Tran

Photographed by Peden + Munk

Global Cup Celebration

I joined this project midway through development and helped bring the campaign to life across a wide range of customer and partner touchpoints during a moment when the world was already focused on the global excitement surrounding the World Cup. While not affiliated with FIFA, the campaign tapped into the energy and sense of connection that football inspires, creating timely brand moments that met customers where they were.

As creative lead for the Monorail station takeover, Seattle center OOH, cafe experience, and owned channels, I worked closely with cross-functional partners to ensure the work felt cohesive, memorable, and unmistakably Starbucks.

My role spanned everything from art directing the Monorail wrap and station signage to leading the in-store experience, including exterior graphics, partner t-shirts, and creative direction for a cup doodle activation inspired by the iconic Starbucks cup. I collaborated closely with designers, photographers, and stakeholders to create a celebration that felt both globally relevant and authentically Starbucks.

I also partnered with the agency Conscience Minds on the campaign film, consulting on brand representation and providing direction for graphic supers and overlays. Across every touchpoint, from retail environments to owned-channel emails and app placements, my focus was on creating a connected brand experience that encouraged participation, celebrated community, and showed up consistently wherever customers engaged with Starbucks.

Creative VP: Gary Jacobson
ACDs: Myself & Brenden Mendoza
Designer: Sean Bucknam
Writer: Abby Wiscom
Creative Project Manager: Tricia Fleischer

  • Station Signage and Partner Shirts

  • Seattle Center OOH

  • Window Signage

  • Owned Channels

Starbucks Reserve
Empire State Building

I led the launch of Starbucks Reserve's flagship store in the Empire State Building, helping bring the brand experience to life across a range of customer-facing touchpoints. Working within the creative team, I developed and executed launch creative across social, out-of-home, and vertical video formats, ensuring a cohesive visual presence to gain hype for opening day.

The work balanced the premium, immersive nature of the Reserve brand with the energy and cultural significance of one of New York City's most iconic destinations, creating excitement and anticipation around the store's debut.

Creative Director: Ben Nelson
Associate Creative Director: Bridget Searcy
Designer & Art Director: Myself
Writer: Maria McNamara
Creative Project Manager: Holly Kauffman

Photographed by Talia Green